Scout Brewing is made for tall tales and trailheads
A concept brand built to blend classic scout culture with small-batch credibility.
This packaging concept supports the belief that beer tastes better outside, grounding the identity in nature-forward cues and subtle nods to vintage scouting culture.
To reflect the brand’s playful reverence for the outdoors, I
leaned into symbolic details without overloading the design. The
three-stripe motif refers to the Scout code of honor, while
directional arrows and a badge-style lockup borrow from
traditional rank patches.
Color plays a key role—earthy
orange and bright white evoke warm trail dust and early summer
skies. Vintage linework adds personality and levity, giving each
label a sense of history and humor without compromising clarity.
This system was designed to evolve alongside the brand. Flavor variations, seasonal brews, and limited runs can each take on a custom illustration, badge, or terrain-inspired color while maintaining a consistent structure and voice.
This project was an exercise in balance, preserving the sincerity
of scouting traditions while keeping the tone approachable,
modern, and shelf-ready.
It also sharpened my ability
to design modular systems that leave room for storytelling, humor,
and growth.
Jake Sepulveda
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