Hi There!

I'm a designer with a focus on brand systems, packaging, and visual storytelling, but I'm here for it all.

I love building thoughtful, scalable design across print and digital mediums, and with roots in both art direction and production, I bring clarity, structure, and real-world adaptability to every project.

Creating systems that are clear, flexible, and rooted in concept are my bread and butter. Over the past decade, I’ve worked across industries including beauty, finance, food, music, and education—helping brands communicate through identity, packaging, merchandise, presentations, and more.

At Valaurum Inc., I designed collectible legal tender, packaging, and international pitch decks within a tightly regulated environment. I developed secure, detailed design systems that elevated product appeal while supporting technical requirements and international business goals.

As the national Art Director at Bishops Cuts / Color, I created the company’s first scalable brand guidelines and supported over 60 franchise locations. I designed everything from merchandise and campaign assets to the original brand book—ensuring visual consistency across physical and digital applications.

My freelance work spans local businesses and startups—from full brand identity for a pet care company to digital templates and event graphics for restaurants and non-profits. Whether the project is a single label or a multi-channel rollout, I bring structure, curiosity, and clarity to the work.
I'm especially interested in brand systems, packaging design, and concept-led visual storytelling.