Ongaku is about quiet power and ambient layered resonance

A concept-driven identity built to honor sound, space, and cultural history.

Overview: This limited-edition vinyl record explores how design can reflect atmosphere, intent, and the philosophy behind a rare archive of Japanese ambient tracks from the 1980s and 90s. The visual system needed to be meditative but distinct—minimal in form, rich in meaning, and rooted in cultural specificity.
About

The brand draws from cassette-era bootlegs, modernist grids, and archival textures to create a sense of timelessness and quiet motion. I developed the concept, design system, and production-ready layouts across vinyl packaging, iconography, and merchandise.

A muted palette of greens and soft monochrome tones pairs with translucent marble textures to set a calm, immersive tone. The ripple icon—a minimal, abstract symbol of expansion—anchors the identity across touchpoints. Track titles follow a traditional Kanji layout: top to bottom, left to right, honoring original language rhythm and structure.

Inside, a collage of newspaper clippings documents the forced integration of Japanese Americans. This layer adds historical depth, drawing a subtle but powerful connection between the musicians’ ethos and broader cultural themes of resistance and reclamation.

The Results

A fully-formed visual system that balances analog warmth with modern restraint. Designed to feel timeless, reverent, and emotionally attuned. The work blends tactile detail and cultural respect—showing how design can carry both message and mood.


Alidade Coffee Roasters
Alidade Coffee Roasters
Bishops Cuts / Color
Alidade Coffee Roasters
Alidade Coffee Roasters
Alidade Coffee Roasters

Jake Sepulveda

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