The foundation was the Brand Book: a comprehensive guide that defined typography, logo usage, color systems, layout, image direction, sample layouts, and more. It established a strong visual language rooted in creativity, counter-cultural irreverence, and community.

From there, I built hundreds of marketing templates, thousands of social media graphics, and campaign kits. Making it easy to adapt with clarity and consistency no matter the market location.

The work extended into the physical space through window vinyl, signage, and environmental graphics, as well as merch drops that kept the brand fresh, inclusive, and distinctly Bishops.

A flexible, expressive brand system that empowered individual markets and amplified local and national campaigns. The templates, tools, and materials I developed reduced production time by over 80% while boosting visual consistency across the board. The brand stayed sharp, scaleable, and unmistakably bold, no matter the format or location.