The brand was built around the concept of an alidade–a tool used for navigation and orientation. That idea drove the visual language: layered topographic textures, peak-shaped markers, and bold modern type.

The packaging system flexes seamlessly across core blends and seasonal editions. Digital templates support social and web consistency, and environmental graphics, like window installations, tie everything together in physical space.

A fully-realized identity with clarity, narrative, and structure. Built to grow with the brand. The system balances storytelling and scalability, and shows how thoughtful design can bridge the digital and physical divide.