An earthy almost clay-like orange and crisp white color pallet help this packaging pop off the shelf and give off a warm, but not overly hot feel. This reminds me of the first days of summer as the air begins to warm and the skies go clear.
A badge illustration and logo set combined with the inward pointing arrows around the beer name is reminiscent of traditional scouting badges and ranking systems. This can be adapted as needed to reflect additional beers and flavor profiles.
The three stripes found on either side of the bottle label and packaging represent the Scout's code of honor and three-finger salutes. A tinted etching adds character, depth, and a little humor to the label and packaging.