A palette of iron oxide orange, forest green, ice crevasse blue, ruddy red, and obsidian are a nod to the naturalistic elements of Alidade Coffee.
A simple and elegant triangle logo represents the "A" of Alidade, an abstracted mountain peak, and the cycle of grower, to roaster, to coffee lover and back.
A topographic map serves as a textural reinforcement of the overall brand messaging that each roast is an exploration of its own.
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